Storytelling for the Greater Good

Powerful writing, crisp editing, and simple content strategy for mission-driven organizations, artists, and community leaders.

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Content fueled by a calling to the greater good.

What, other than authentic human connection, can hold our attention when the digital world bombards our minds with more information than they can reasonably process?

Mission-driven organizations and independent businesses offering valuable services or inspiring experiences need powerful storytelling to cut through the noise and create lasting impressions. Values-based is no longer compelling enough. We need content fueled by a calling to the greater good.

The power of kinship, the healing properties of nature, and the potential for peace in a world so desperate for stability are the foundations of Greater Gig and the heart of its solutions for clients.

The power of kinship, the healing properties of nature, and the potential for peace in a world so desperate for stability: these are foundations of Greater Gig.

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Kate Vanskike, Founder

SERVICES

Storytelling with Purpose (and Joy)

Connecting with others through story shouldn’t be complex. It should be as natural as a conversation over coffee. Together, we’ll talk about your needs and goals, your intended audience and platform, the heart of your work, and what you ultimately want my service to help you accomplish.

Content Strategy

Need help determining the best channels for sharing your story? We’ll talk about web, social media, and email potential, as well as the power of print.

Publication Management

Print is still a valuable investment, even in – or especially in – today’s digital-first environment. I can help you determine the right size, style and distribution, and manage the steps from content development to web optimization after it’s fresh off the press.

Communications Consultation

Most every industry is facing challenges of some kind or another – financial strain, shifting markets, staff reorganization – and communicating authentically can be the difference between success and failure. I’ve created clear messaging through troubling workplace issues, and have training in change management principals to foster the best practices in complex situations.

Editing

Maybe you’re confident in your own writing skills but would like a fresh set of eyes on your work and professional editing. I’m here for that.

I’m also available for copyediting newsletter, magazines and other publications.

Kate Vanskike. Photo by Zack Berlat

Kate’s Story

I started writing stories at age 10, edited my boss’ work at age 17, and took a job in marketing/PR at my alma mater at 21. Ever since, I’ve been writing and editing, coordinating communications, managing magazines, and developing content strategies. After 30 years serving health care, higher education and community organizations, I’m eager to continue those efforts in a different fashion — through the freedom of my own new venture called Greater Gig.